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Episode 9, Make your website content “KING” & Improve your SEO With Michelle Bourbonnière
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Online! Episode 9:
Make your website content “KING” & Improve your SEO With Michelle Bourbonnière
My guest is the experienced editor, SEO Expert, Google whisperer & Ph.D. holder: Michelle Bourbonnière.
This is seriously a “must-see/ must listen to” episode for everyone who has a website or a business!
We share a lot of useful stuff and many ideas that you can implement right away to improve your site’s content and SEO ranking.
Enjoy!
▬ Contents ▬▬▬▬▬▬▬▬▬▬
00:17 Start: Make your content KING
04:30 What is Editing?
06:55 The difference between an editor and a copywriter.
09:50 The content creation process and should you write a different copy for mobile and desktop?
15:05 SEO misconceptions: on-page vs off-page SEO
19:30 What does Google look for?
21:40 The importance of Keyword Research.
25:00 Ranking for unrelated keywords?
34:00 How to differentiate your page – outside the box ideas.
37:00 Off-Page SEO guide (ads, reviews, customer service, and Social media)
44:00 How has selling changed: The importance of Transparency 1:03:00 Refreshing your old content.
1:07:20 Off-page advice: questions and answers are a great resource to use.
1:10:30 Segmenting and writing for different audiences.
1:13:30 Showing – and benefitting from – your expertise
▬ End of Contents ▬▬▬▬▬▬▬▬▬▬
– Need help with your website? Book a free consultation here: https://meetings.hubspot.com/amr6
– Here’s a link to The book Michelle mentioned (They Ask You Answer) https://marcussheridan.com/they-ask-you-Answer
How to get in touch with Michelle:
This Podcast is available at your favorite Podcast/Streaming network including Spotify, Google Podcasts and iTunes.
Online! Episode 9 Video:
Episode 9 Transcription:
but they don’t. Yeah, so keyword research, is this kind of like double check to be like, Oh, is this thing
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