Many use the premise of the SEO skyscraper technique to build backlinks and rank higher on Google, but does it work?

  ​You might be asking what is the skyscraper technique and how it can help my business. The answer is pretty simple: the skyscraper technique is simply finding a very high ranked and well linked to post that discusses similar content that your blog wants to talk about then writing an even better, more current, or more in-depth article on it. You then ask the sites that backlinked to it to link to your own longer, better post. And obviously, they’ll say yes right because your post is better! Well not exactly…   This brings us back to a post by Julian Goldie, an experienced SEO researcher and blogger who has detailed why the skyscraper method may be overhyped. There can be a lot of benefits but it’s important to recognize the weaknesses in conjunction. If you want to check out more details look at his post. His post explains the 5 main weakness of the skyscraper method and some tips to counteract them such as:

1. Low conversion rate
2. Burning Through Contacts
3. Productivity time-saving system
4. Standing out in a crowd
5. Dealing with rejection

Of course, the number of backlinks doesn’t guarantee higher SEO rankings but is one of the main features that can increase your Google visibility. Once you have the visibility it’s important to make sure your website can withstand the traffic your efforts will be bringing in. Website infrastructure is vital to the overall success of your ECommerce conversion. Too many websites are just thrown together without any optimization for speed or hosting security. Did you know that Google blacklists approximately 10,000 websites daily for a failure to meet security standards and possibly exposing their visitors to malware and fraudulent sites? Hackers are becoming more equipped to penetrate unprotected websites and you need an experienced developer who knows the industry’s upcoming techniques to prevent these malicious attacks. It can cost website owners of small businesses anywhere from $36,000 to $50,000 to repair a successful web breach. If you want to protect your own site that you just spent so much time optimizing for traffic try our free no-obligation consulting service and get a website audit on speed and security now. Read Julian’s full article >>