Do I need an SEO consultant or agency in order to rank in Google?
Do I need an SEO Consultant to rank in Google?
No, you do not! And here is why:
While ranking with search engines like Google has a complicated science behind it, you don’t need to worry about it or become an SEO expert in order to rank. Anyone can organically rank with Google.
SEO optimization is an ongoing learning experience and the truth is: No one knows how to successfully pitch your business better than you!
Let me quickly explain how search engines work:
Those of you born in the 70s or before would remember something called the “phone book” and its successor “the yellow pages” which were the places to go to in order to search for a specific service or business.
Today in our Tech. age Search engines became the new phone book or Yellow pages, it is a massive database of almost every website that is active.
In the past, web designers used some SEO ranking techniques that focused on the repetition of certain keywords on the page as well as in the “head” of the page (in the meta tags and meta descriptions) Those techniques stopped working a few years ago and Google keeps on changing their ranking algorithm because they want to give you (the person searching for a service / or something else) The most relevant results first!
Many factors go into that “relevance calculation” but the most important one of them is consistent & helpful content related to the topic.
Take this very post as an example, I am trying to be as relevant as I can in discussing search engine optimization and get you to think about whether you to use an SEO consultant for your business.
I am not trying to fool the SEO algorithm by soiling the page with keywords, and I want my post to be read and digested by a Human so that it is helpful enough to you “the reader”
My goal isn’t to please Google! However, in pleasing my reader I would definitely get some search engine attention.
But SEO Optimization has 2 main arms:
- On-page SEO
- Off-page SEO
The first thing you need to know is that search engines index pages, so when we speak about ranking for a search term or keyword we are speaking about a specific page/post/article/blog post/video etc.
We are referring to a “piece of content” not to a website!
The second thing is that YOU control all the on-page SEO (your published content) which constitutes 80% 85% of organic search engine ranking (and of course this is “your relevance”)
Off-page SEO is mostly out of your control, it looks at things like the number of other websites “and social media posts” linking to your articles or pages, it also calculates the “Authority” of those websites (which I will explain in a separate article or video), it also includes ads.
So what do SEO consultants or agencies do?
They don’t all do the same thing!
– The vast majority of SEO services that you see advertised either buy Google ads on your behalf/ run short term ad campaigns, or engage in building back-links (off-page SEO)
– First, focus on your organic ranking then – and only then, you may want to look at the off-page SEO and Google or Facebook ads!
– In most cases you do not need more than your writer’s hat, keep posting and blogging real content that is helpful to your audience.
– But if you want to use an external party and don’t want to do this bit all alone, look for an SEO coaching service, someone to work with you to ensure that you do it right organically using the on-page SEO! Off-page SEO does not live for long, ads may temporarily put your page on the first page of Google search results, but once you stop paying it’s gone. (plus of course, it has the label “ad” on it, so it is a “pay to play”!
Think of it as a bit of Hand holding while you do great SEO work for your business.
You can work together on doing proper keyword research, analyze competition, get content ideas and keep improving.
Happy to discuss SEO coaching with you.
Online S2E2, How to get the best e-commerce results, selling on Amazon
Online with Amr The Internet Guy, season 2, Episode 2, How to get the best e-commerce results, and how to master selling on Amazon – with my Guest Dr. Travis Zigler.
Is your website working? How to tell and what to do next, Online S2E1
🎧This is Online with Amr The Internet Guy! The show focuses on entrepreneurs and business owners, helping them become more successful in conducting their business on the web without being stuck with Technology 😱, getting a headache, pulling their hair out, or buying...
Online! EP 20, Small Business Marketing that WORKS, with Eric Dingler
This episode is part 1 of 2 episodes in this series focused on business and marketing strategies that work, this is the small and medium business marketing special!
In this episode, my guest Mr. Eric Dingler shares marketing tips & tricks, business experience, real-life results, and the strategies that worked for him, his companies, and his clients!
Online! EP 19 – How to get a WordPress website as a subscription and pay monthly, With Gill Wilson
How to get a headache-free & maintenance-free professionally designed WordPress website for a reasonable monthly fee.
Online! EP 18, How PC Preventive maintenance saves YOUR productivity
We’ve all suffered from sluggish and unresponsive computers at one point or another, the problem is that in most cases, we ignore it, live with it, and don’t normally take any action till it stops working altogether!
Online! EP 17, Martial Arts & A Recipe for Success – Michelle Tremblay
How Martial Arts lead to a good environment to thrive, and succeed – with Michelle Tremblay
SEO ranking is overrated, here’s why you shouldn’t focus on the score!
How much do you need to focus on SEO ranking scores? Is SEO a tool in your marketing toolbox or is it becoming a goal?
What other marketing tools and tricks can a business owner use in order to get more leads or prospective customers?
Online! EP16 with Dan, How to Protect business from Digital Threats!
In this day and age, we do everything online, but we also need to be fully aware of the digital threats and be prepared in order to protect our business & our investment from disaster.
My guest today is Dan Frederick, who has almost 30 years working in the technology industry from programming and systems management to IT consulting and we are discussing backups, security, passwords, hacking, ransomware, website security, and more.
Online! EP:15 How to succeed online as a personal trainer, Jill Whalen
Meet Jill Whalen from New Jersey, the owner of Longevity Fitness & Wellness, and a certified personal trainer/fitness coach specializing in women’s fitness as well as seniors’ wellness and fitness.
She is my first podcast guest who does NOT have a website, yet she was very successful in moving her training online.
This is an episode that you will certainly enjoy! Guaranteed 🙂
BC-based Businesses get a free online store to sell their products
BC government has a new grant of up to $7,500 to help the owners of small and medium #business launch their #online stores and engage in #digitalmarketing.
It covers up to 75% of the expense of hiring a #webdeveloper to build and launch your #ecommerce store, the purchase of stock images, and much more,
Check if your business qualifies here.